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Media Industry News Analysis

‘If we want to help brands make sustainable choices, they need to know: Is a video worth the carbon?’ said Scope3 co-founder Brian O’Kelley.
https://www.adweek.com/media/ - Details - Similar

Social Marketing: News, Agency Trends Latest Strategies

Reddit’s Roxy Young joined Social Media Week to show the platform’s strengths.Reddit
https://www.adweek.com/social-marketing/ - Details - Similar

Brand Marketing Strategy, News Analysis

New MLS CMO Radhika Duggal feels the soccer league’s momentum heading into the 2026 World Cup.MLS
https://www.adweek.com/brand-marketing/ - Details - Similar

Commerce: Digital Strategies, Business Trends More

A small percentage of customers are responsible for a majority of returns.anilyanik/Getty Images
https://www.adweek.com/commerce/ - Details - Similar

Ad Agency News: Digital, Creative, Social Media More

It’s nothing short of organized chaos. But that’s what we love about it, right?A-Digit/Getty Images
https://www.adweek.com/agencies/ - Details - Similar

Convergent TV Advertising: Trends, News Analysis

‘Hollywood is as excited by this as the brands,’ said Oscar-winning producer and upfront host, Michael Sugar.Sugar 23
https://www.adweek.com/convergent-tv/ - Details - Similar

Programmatic Advertising Media Industry News Analysis

Buyers want clearer supply paths for buying connected television.Kacy Burdette
https://www.adweek.com/programmatic/ - Details - Similar

Creativity Innovation Trends in Marketing

e.l.f. Beauty wants to increase the rate of women and diverse members added to corporate boards.e.l.f. Beauty
https://www.adweek.com/creativity/ - Details - Similar

Performance Marketing: Latest Trends, Agency Strategies More

Consumers respond better to confidence in the choices presented to them over a bouquet of rewards all valued equally by the restaurant.Dusan Stankovic/Getty Images
https://www.adweek.com/performance-marketing/ - Details - Similar

Performance Marketing: Latest Trends, Agency Strategies More

Many consumers may not even consider some influencers to be influencers at all, recognizing them primarily as someone they follow with similar interests or values.
https://www.adweek.com/performance-marketing// - Details - Similar

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